A Facebook business page is one of the best ways to grow your business whether you are a novice or experienced. There are various online marketing activities needed for giving a boost to small businesses. Once you have a page, you can promote your products and services. But before that, you have to build a following. However, the big challenge is to bring your page to people’s notice. With more and more Facebook pages coming up every day, it can be overwhelming to get your page into the limelight. Not to mention, the competition for getting more likes is always on the rise.
On that note, let us take a look at some easy steps to grow your audience on Facebook after you are done creating a page.
Have A Custom Welcome Page
The best way to grab the attention of the audience is by making it clear what your page is about as soon as they look at it. Having a custom welcome page introduces your business and guides the interaction of their audience. You can also prompt them to like and your page or click through your website to increase conversions.
The best way to showcase your products and services effectively is through the use of images and videos. It catches attention and looks more appealing. This further helps in strengthening the connection with fans.
Asking questions is a great way to know the mindset of the audience. But the idea should be not to make them put a lot of effort into answering them. For instance, you can use true/false, fill in the blanks and multiple choice answers to make it quick for your audience.
Have a Contact Form
Your fans should be able to reach out to your easily in case of queries. Having a contact form makes it easier for them to contact you.
Add Feed For Your Blogs
Directly importing blog posts from your website to your Facebook page can reduce a lot of time and effort for you. You can use alternative tools for the same.
Events are the best ways to socialize. Thus, use the Facebook event features for sharing sponsored or organized events related to your business.
Add Hidden Content
Fans who like your page should feel privileged. therefore, add some info visible only to those who like your page. This will keep others wondering and increase their likes.
Frequent Monitoring of Your Page
Timely monitoring of your page helps you stay on the same page as your audience. It also helps in finding loopholes and to work on areas that need improvement.
Running contests can increase engagement. Therefore, it enables the audience to participate in contests and reward the most active participants.
Click baits and posts that are completely off-topic might give your page a temporary boost. But most of the time, try to keep the posts as relevant as possible to maintain brand loyalty.
Making a Website
Creating a website in combination with a blog or a Facebook page can give your business the required boost. It also helps in making your brand more accessible.
Even though you might build a decent following over time, never stop promoting your page. Share the link of the Facebook page to your other social media handles too.
Be consistent with your efforts regarding interacting and posting. Fans should know that you are there even if you don’t need to be online throughout the day.
Stay Actively Involved With Other Business Pages
Like other industry-relevant Facebook pages and stay active. Participate in their discussions and increase people noticing your page by tagging others.
Blogging Specifically About The Page
Blog specifically about the page. For instance, you can explain to people the benefits of joining your Facebook community and offer perks like a free download, etc.
Use Facebook Advertisements
Get the word spread about your page like wildfire. The best way to get out there is by using Facebook ads targeted to increase page likes.
Present Rewards To Fans
Rewarding fans is the best way to thank them for their support. For example, you can exclusively feature top fans or give them free gift hampers as a reward.
Keep Encouraging Sharing
Always include a message in the end that prompts people to share your page with their friends. Some businesses use the referral code technique to offer discounts to the person who refers the page.
Analyse Your Traffic
There are many benefits for traffic analysis. It helps you to get the insight in detail into who is visiting your website or page and then you can make decision from that concrete data to improve your business.
Use Other Ad Networks As Well
Don’t limit yourself with just Facebook. Facebook giveth; Facebook taketh away. So, I highly recommend you to try Google ads, Instagram ads, LinkedIn Ads too.
Video Source – Neil Patel
If there’s anything you think I’ve missed – talk to me in the comments below!
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