We live in an age where technology has crossed all kinds of social and biological barriers. It does not matter what gender you are, how old you are, what you do for a living, almost everyone owns a smartphone. And with smartphones comes the demand for all sorts of applications. Utility applications, games, navigation, tools, you name it, there is a demand in the market for every single category.
While most people seem to prefer free apps over paid ones, there is a good amount of money that can be made in the field of app development. If you’re into coding, you probably have some basic knowledge about programming languages such as XCode of Unity. Assuming you do, here are some steps in which you can make money from app development.
Registering With App Stores
Two of the most popular app stores out there are the Google Play Store and Apple’s App Store. In order to publish software in these platforms or any platform as a matter of face, you will be required to register with them. Google play’s development program for software developers costs around $25 in order for you to sign up. This permits you to use all the online developer tools and accept payments using their system.
Apple’s developer program, on the other hand, is a little more expensive as compared to Google’s developer program. There is a yearly fee of $99 to sign up however it includes a bunch of testing tools and early access to versions of Apple’s dev apps. Moreover, it also allows you to publish for Mac, mobile devices and other Apple products.
Pick A Product
The app store is extremely vast. There are chances that even your most creative ideas have already been done by someone else. Hence, if the goal is to make money, it is better that you pick a niche. You can search the app store for competitive apps and check their pricing options. After that, you can create an app with better pricing so that yours is preferred over the others.
Build A Wall
One of the smartest pricing systems that a lot of apps implement in their apps is the wall method. After reaching a certain limit on using the app, you hit a wall and are required to pay in order to unlock further content. When you price the app itself, a lot of people shy away from downloading it altogether hence it is smarter to price it within the app.
After using your app for a bit, if the user deems the quality good enough, there are higher chances of them paying for the app and getting the full version. The free tag that comes along with an app is extremely attractive even if there are in-app payments later on.
If you do publish an app, you are likely to get feedback, both positive as well as negative. There is nothing more important than paying heed to what your customers feel about the app. There might even be extremely harsh feedback, however, you should not be disheartened by it as this is how most platforms’ feedback mechanism works.
The best course of action to take is to read their responses and reply to the ones who have occurred issues while using your application. This reassures them that you care about the kind of experience your users have and are actively working on it. It is best that you fix problems as soon as they are pointed out. One of the most important reasons to be responsive is to acquire a good rating for your app on the platform. The users are constantly rating the apps that they use. Furthermore, platforms even point out the rating of the current version of the app.
So even if your ratings are low in the beginning, you have a chance to redeem yourself with further updates. It is a commonly known fact that users are more likely to pick apps with higher ratings. Hence, one of your goals should be to get as many 5-star ratings for your app as possible. This is a sign that you are treating your loyal users well and actively addressing their issues.
Include A Rating System
As mentioned in the previous point, being responsive affects the market performance of your app to a great extent. However, being responsive is not all that matters. At the end of the day, it does boil down to the rating of your app. Your responsiveness to the user needs to be highlighted in some form and this is what the rating system helps with. Users gauge the attitude of the developer towards the app and its users by looking at the rating.
Hence, it is extremely important that you include a rating option in your app. This will enable you to navigate through the algorithms of the platform much more easily and gain more visibility. You can include things such as polite reminders within the app itself for the user to provide you with a good rating. Along with responsiveness, this affects your app’s download numbers to a great extent as well.
Hosting ad is another lucrative option to boost the performance of your app on the app stores. One of the most common options that developers go for is a banner ad that is always displayed on the screen. This could be a little annoying to some users however not till the extent that it makes the entire experience unpleasant. Many apps also include a video ad that enables them to get small benefits every time a user watches it. You can browse through various ad networks and choose the pricing option that suits you the best. Ads are always a good option to boost your hit rate and maximize the performance of your app on both iOS as well as Android.
If there’s anything you think I’ve missed – talk to me in the comments below!
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