If you are a blogger, you might have probably heard of the term ‘Guest Posting’ before. Guest posting is basically when you provide an idea to a different blog, they approve it, you get more backlinks and it is essentially a win-win situation. Mostly, the exchange of money does not take place in this process. However, that is not the case always.
Nowadays, there has been a shift in trends and it is becoming common for blogs offering to pay guest bloggers. There are also other blogs that have a sketchy scheme of charging guest bloggers to publish their guest blogs on their blog.
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In this article, we will be discussing paid guest blogging and different aspects of it. We will also go over what the right opportunities are.
What Do You Mean by Paid Guest Blogging?
There are numerous blogs that offer guest bloggers payment for their contributions. However, this does not mean that you could pitch in any kind of idea and make money off of it. In fact, in most cases, these opportunities are not really that rewarding.
You will easily be able to make more as a freelance writer. However, the goal of guest posting is not to make money, but to get more backlinks for your blog. This, in turn, can benefit you in terms of Search Engine Optimization (SEO). In the long run it is likely to pay off.
Even then, guest blogging often turns out as unpaid labor. Most blogs make you undergo a tedious editorial process before they actually accept your guest blog. This means that you might probably end up investing more than needed time in return for just one or two links.
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Moreover, if you have ever made an attempt for pitching blogs in the past, you will know that it is pretty difficult to land guest blogging gigs. In my experience, it takes a mixture of luck and having a good website for your inquiries to even be considered by blogs. The whole process resembles a part-time job involving finding guest posting opportunities, pitching blogs and working on articles.
Despite all of this, guest posting is still one of the best methods for building backlinks. If you come across a blog with guest posting opportunities, you should definitely go for it. After all, earning some money for your work is much better than earning no money.
Why Do Some Blogs Charge Money For Publishing Your Guest Posts?
For quite some time now, it has been pretty common for some blogs to charge you money for publishing your guest posts. The reasoning behind this is that, according to the blogs, the guest posters are the ones that gain a lot from the transaction hence, the blogs can charge them for the opportunity.
You are more likely to run into this problem if your niche is more saturated. Popular blogs can be picky as receiving requests for guest posting must be pretty common for them.
However, the issue that lies with paid backlinks is mostly quality. When you pay $5 to someone to provide you with extra links, one thing is for sure, they will not sustain under any kind of criticism. Search engines have become pretty smart when it comes to picking out low-quality backlinks hence, investing in paid backlinks is not worth it.
A lot of people think that paying for your article to get guest posted on a popular blog is worth it. However, the issue with this is that nothing is guaranteed for the money you are paying. Even if you guest post for the most popular blog in the whole world, it does not guarantee more traffic on your own blogs. This does not mean that guest posting does not have a positive impact, because they certainly do.
I personally think that it is not worth the money for a guest post on a website. If you own a website, then this practice probably makes financial sense, however, it does not look good. Similar to sponsored content, if the brand of your blog is up for a massive sale, building and maintaining trust becomes really hard.
Guest Blogging Opportunities To Be Looking For
If there is a paid blogging opportunity that comes your way, take it. The hardest part is obviously coming across them. Search engines can be extremely helpful in finding blogs that are accepting guest posts.
Image Source – Freedom With Writing
Do remember that finding guest post opportunities is about the numbers much like pitching brand new clients is if you are working as a freelancer. Blogs do not answer back to numerous guest posting requests as they are always swarmed with a lot of them.
One of the most efficient ways to approach this is by looking up websites that have set up clear cut boundaries for them. In fact, in most cases, such blogs ignore proposals that do not follow the guidelines set out for them. If you can prepare a list of even 5-10 blogs and customize individual proposals for all them according to their guidelines, your chances of getting a gig will be pretty good.
If a blog is offering a paid guest posting gig, they will most likely advertise it. However, it is always acceptable to ask about payment even while pitching the proposal, provided, it is done in a polite manner.
Conclusion
Guest blogging at this point in time has become an important standard in the industry. I have never appreciated unpaid labor, hence, it is a good thing that many blogs are offering paid guest posting opportunities.
You might believe that paying for a spot on a famous website is worth it, however, the value of a backlink is pretty tough to quantify. Moreover, the majority of niches have numerous blogs that will receive guest posts without any sort of payment. Hence, the magic lies in how you are able to find out about paid gigs and how you pitch them.
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If there’s anything you think I’ve missed – talk to me in the comments below!
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