Douyin, as the originators call it, TikTok originally came out in China. In the year 2019, it has been one of the most downloaded apps. Anyone can easily create short videos with TikTok and make money from it.
Who Uses TikTok?
The primary aim of TikTok is to entice the younger generation. According to Statista users age group is usually below 25. It has 500 million users from China alone. With 97 million Indian users, 30 million Americans, 9.5 million Japanese, 5 million from the UK, and about 4.5 million from France.
User Identikit For TikTok
TikTok has more than 29 million active users in the US. The majority of the users belong to the 13-24 age group. About 63 percent of users are female and 37 percent are male. Users open the app more than 8 times a day and spend more than 46 minutes per day.
This Is How You Can Make Money With TikTok
If you really want to make money with TikTok then follow these steps today… These steps are easy to follow and don’t require expertise…
If you are new to TikTok, you can earn gifts from viewers during lives. Gifts comprise coins. Once you accumulate these coins and later withdraw them as dollars.
Influencer marketing and brand partnerships are some of the best ways to earn money on TikTok. If your fans keep on increasing and you have a decent number of hearts, you can easily earn on TikTok. All you need to have is a good style of storytelling and an excellent engagement rate. Brands are likely to approach you for promoting their products and pay you for the same, provided, you meet these conditions.
The Formula for calculating the Engagement Rate goes as follows...
((𝑁o. 𝑜𝑓𝐻𝑒𝑎𝑟𝑡𝑠 +𝑁𝑜. o𝑓 𝐶𝑜𝑚𝑚𝑒𝑛𝑡𝑠)/𝑁o. 𝑜𝑓𝑓𝑎𝑛𝑠) ∗ 100 =𝐸𝑅((No. of Hearts+No. of Comments)/No. of fans) ∗ 100 = Engagement Rate
Activations For Influencer Marketing
Now, that we are speaking of successful influencer marketing campaigns on Instagram, how can we forget to mention one of the biggest clothing brands in this world? That’s right! We are talking about Calvin Klein who recently launched a massive influencer marketing campaign on TikTok. #mycalvin is what they used.
Another way of earning money on TikTok is by being invited to music festivals as a guest. Some events include Beautycon or Comicon. The brand sponsors a stand where you can go and perform if you are an artist.
Selling Merchandise of Your Own
If you want, you can also go with selling merchandise of your own. All you need to do is create a Shopify E-commerce store and sell them out to your audience.
TikTok Influencer – Calculator For Engagement and Earnings
If you think you have what it is to become an influencer, you can easily calculate your estimated earnings from TikTok base on the number of followers you have on your account and your engagement rate. However, this is not applicable to the Chinese version. Search online to find money calculator of TikTok.
As for product endorsements, both brands and influencers can negotiate to come to value for branding. Income calculating tools only provide an estimate and can vary by country, audience location, niche, and audience brand affinity.
Grow Your TikTok Account
Earlier, TikTok was known as Musical.ly. Even if we count the life of TikTok with its former name, the app is relatively new. People are still in the process of discovering what works best for them on this platform. One of the leading successful methods is to use TikTok along with another platform. There are many TikTok performers that make good use of YouTube. They also make the best TikTok compilation videos on YouTube and take advantage of their impeccable advertising.
Understanding The Audience
The first question you need to ask is why people would wish to become your followers. After all, there are thousands of accounts on TikTok. What unique do you have to offer that the other accounts don’t? Are you a good musician, singer, dancer, comedian, etc? Or are you extremely bad at these so that it can impart some fun to your videos and make others laugh? Can you make prank videos that are appealing and entertaining? Can you make videos that are motivating and aid people in improving their lives in some way? TikTok is full of lip-synchers. And we know that it doesn’t really add any value to the clips you are making.
When you know your audience, you are able to make videos that entertain or inform others. After all, you are not doing this just for yourself. Successful TikTok accounts are full of videos that the audience love and adores. However, you should keep in mind the kind of audience you are targeting. After all, you can’t keep everyone happy! Instead of creating random content, divert your attention to a specific group.
Make Your TikTok Profile Perfect
The most vital section of your TikTok account is your profile. Therefore, you should try to make it as perfect as possible. Don’t you wish to appear appealing and attractive on a page that has basically become your identity? Since you are a creator, your TikTok profile needs to reflect the same.
You must have heard that the first impression is the last impression. Well, in the case of TikTok, we can say that it’s true! Your profile gives your audience your first impression. Make it count! In case you are just starting out, you have the opportunity to choose the ideal username for yourself.
Make sure that your username is simple for people to spell and pronounce. It should hold strong relevance to your niche and who you are. In an ideal scenario, the best thing is to have the same username for different social media accounts. This way, your audience can easily find you on Facebook, Twitter, Instagram, YouTube, etc.
The kind of videos you are sharing has to be obvious to people who are checking out your profile. However, if you are young, don’t forget to be careful. There is no shortage of creeps out there trying to misuse TikTok. Don’t give too much personal information or it can lead to its misuse. Sometimes, dodgy people can misuse pictures and videos. For instance, make sure that the background of your content doesn’t reveal the place you reside in.
Follow Basic Rules And Conventions When You Upload Videos
Just like IGTV and Snapchat, Tik Tok demands you to upload vertical videos. 1080×1920 is the ideal aspect ratio. Use hashtags that are relevant to your video and provide a description for each video. Also, choose a thumbnail image that prompts your viewers to click on your video. Also, make sure that the categories you are selecting for your videos are appropriate.
Stay Consistent In Producing Content
You should keep in mind the expectations of your audience and set up consistency in your posting pattern. There are plenty of one-hit wonders throughout TikTok. If you have allotted two specific days for posting videos from a specific niche. This will make your followers return to TikTok on exactly those days to see your content. This can help you widen your audience base by telling their friends about your videos.
Even though you have chosen a niche, you are likely to want to create your own style by imparting a theme to your videos. For instance, even if you are a lip syncher, you can select a particular type for the songs you are choosing. Even if your videos don’t have music, you can choose to tell a story by adopting a specific style. Then, you can follow the same approach for all your videos.
Maintaining Proper Engagement With Audience
Go live and try to reply to as many fan comments as possible. This makes followers think that you care about them and notice them. You can also run Q/A sessions and invite guests into your videos. Your followers should feel connected to you.
So, ensure that you facilitate proper engagement with them. You should never seem cold and robotic to your audience or you will start to lose fans over time.
Promoting TikTok Videos On Other Social Media Channels
If you have a blog, don’t forget to promote your videos on it. If you have other social media channels, make sure you are sharing your videos there as well. The more you share and promote, the more are your chances of increasing followers. This way, you will gradually get closer to becoming a successful influencer.
Improve Production With Time
It is advisable that you should keep improving your filmmaking skills. Strive to make each video better than the previous one. Keep developing your skills and upgrade your equipment and budget as you generate more money. Most TikTok stars start with a relatively low budget. You should always remember that high-quality videos are the key to success as far as influencer marketing is concerned.
Video Source – Biaheza
If there’s anything you think I’ve missed – talk to me in the comments below!
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