If you want to turn your website into a money-making machine, here are top 7 steps to increase your online sales and conversions. Let’s take a look…
Secret No. 1 – Free Shipping Boost Conversion Rates
Freeshipping.org has cleared it out that people prefer to buy more frequently if there are no additional shipping charges.
- 43% of buyers leave their shopping carts unattended only because of high shipping costs.
- 72% of customers have mentioned that they would switch to another site if the previous one doesn’t offer free shipping.
- 61% of the customers said that they could cancel the entire purchase if they are not provided free shipping.
- 78% of customers said that high shipping charges are one of the most discouraging factors that prevent them from making online purchases.
- 90% of customers stated that free shipping would entice them to make more purchases online.
We have observed that the conversion rate increases by 55% when online stores offer free shipping.
Secret No. 2 – Red Buttons Boost Conversions Rates
Dan McGrady from http://dmix.ca performed an experiment where instead of using a green button for sign up, they replaced it with red.
To their surprise, just the change in color from green to red improved the conversions to about 34%.
Secret No. 3 – Two Words Can Make a Miracle Happen!
SalesForce.com ran a test where they wrote ‘It’s Free’ next to the sign-up button. The authors of the page did not change anything at all except for adding these two magical words!
Just by performing this simple test and adding the words “It’s Free,” their sign-up and conversion rates increased by 28%.
Secret No. 4 – Trust Badges Can Sometimes Hurt!
Trust badges are an indicator of a trustworthy site, and they enable the users to feel safe and secure. But sometimes, these trust badges can do more harm than good.
But according to a test performed by Russell Brunson and Todd Dickerson, the optin rate on their webinar decreased because of trust badges by 14%.
Secret No. 5 – Reviews Can Do a Lot Of Good For You!
Before customers make a purchase, they prefer to know about other customers’ experiences about their potential purchase. Before customers hand you over their money, they want to know other buyers’ opinions on your products and services. We have witnessed a tremendous rise in our website’s conversion rate just by adding customer reviews.
“Buy It Now” is a button that buyers will press only when they are assured that they won’t regret their purchase. Thus, to increase their confidence in us and raise conversions, we added some reviews to our site.
Secret No. 6 – A Countdown Timer Can Work Wonders
When customers think that a fantastic offer is about to expire, they are more likely to make a purchase. We have witnessed a quick boost in our conversion rates when we add an urgency to purchase an item.
By adding the countdown option, we managed to increase our conversion rates by 24%.
Secret No. 7 – No Credit Card Is Required!
By eliminating the need to collect credit card information upfront, the sign-ups can be increased. Some trial versions ask for credit card information in the beginning, and some do not.
An interesting study by Totango revealed the striking difference between asking for a credit card in the beginning and afterward. The outcomes were mind-blowing.
The front-end signups increased by 500% and a 50% increase in the number of paid customers was also observed when they didn’t make entering the credit card information upfront mandatory.
In the end, if you follow above methods then your online conversions and sales will definitely increase. I highly recommend you to try these methods to make more money with your website.
If there’s anything you think I’ve missed – talk to me in the comments below!
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