With the advent of the age of social media, pretty much everyone has a social media presence. Be it a small start-up, or a veteran business, everyone has tried to capitalize on the power of social media. Social media websites such as Facebook, Twitter, Instagram have a humongous reach all over the world. It has the power to connect people on two ends of the world. It has been the medium through which a lot of similar minds have connected with each other. Hence, if you are looking to grow as a business, a social media account is a must as it will help you network and connect with other people better on a large scale.
This is where you can make money by being a social media manager. After a business grows to a certain point, they eventually end up hiring a designated person to manage their social media. This is done so that instead of trying to micromanage all the work by themselves, it can be outsourced to be carried out efficiently. If you know your way around getting more followers and making sure that your posts have a good reach, you can make a good amount of money as a company’s social media manager.
Picking Your Platform
One of the best ways to become a good social manager is by picking your niche. Instead of trying to be good at all social media platforms, it is better to pick one or just a few platforms to specialize in. If you try to apply your skill to a large number of platforms, it becomes more difficult to brand yourself in the middle of all the competition from other social media managers. Your clients will choose you if they see that you are a master at one single platform instead of being a jack of all trades.
Refine Your Skills
Since everyone is a social media user nowadays, people enter this industry believing that they would make a good social media manager. However, managing social media is more than just knowing your way around things. It involves a lot of strategy and planning as well. The most obvious thing to do for the beginning stages would be to only offer services that you have prior experience in.
If you offer services to clients that you do not have much experience in, you not only risk not being able to satisfy your client but could also tarnish your name in the industry. Instead, it is better to learn a platform well and doing rigorous research on how it works before taking up work from clients. The best way is to start a social media account of your own on the platform of your choice and practice strategies on that. This will enable you to quickly figure out what works on the platform and what does not.
There are a lot of social media managers out there. Hence, it is important to brand yourself so that you stand out among all of them. In the longer run, branding yourself in a particular niche will be much more rewarding than trying to be a generalist social media manager
Grow Your Social Media
Being a skilled social media does not mean anything unless you have the numbers to prove it. If you have a large following, it reflects that your social media strategies are working and can attract many potential clients. Numbers also help in gauging if your social media strategies are working out for you or not. Having some proof about your skill will help you in adding credibility to your brand.
The best way to acquire experience in the early stages of your journey is by offering your services either for free or by providing discounted rates to your clients. Eventually, as you have better numbers on a social media platform or a better portfolio to present, you can get clients to pay you well.
Gather Testimonials (Important)
After working for a number of clients, you should ideally start collecting testimonials. Having testimonials are good proof to show to your future clients. Testimonials often are reaffirming to potential clients as they show that you have been doing a good job with all your clients in the past. If you have a website, it is advised that you display all your testimonials there.
Video Credit – Alex Miotto
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