What is ASO? Why Is It Important For You?

ASO means App Store Optimization and is quite similar to SEO which means Search Engine Optimization. Whereas, SEO deals with websites the ASO deals with apps and ways to optimize increase in organic downloads of apps by users. It is quite natural that in the huge interest space websites and apps must be visible for search engines in order to get the high rankings and organic traffic. When the apps, as in this case, increases in ranking it are easily noticed by users and they download the same. 

It is also the characteristic of apps that they need to be featured by the app stores like the Google Play Store and Apple App Store so that the users know where to look for good apps. Your app is positive when there are more rates of conversion as well as keyword optimisation. 

Importance of App Store Optimization

You will find that apps or applications are software programs running on most platforms. Since, it is found in most devices including smart phones, desktops, tablets, TVs and even smart watches, it is by far the most assessed medium by users all over the world save perhaps the websites. Since, apps allow a user to perform specific tasks and it runs inside the operating system whether a person is online or offline. It has also been seen that mobile apps have a distinct advantage of being very fast and quite efficient and shuts off only when you need so. The only catch here is that they need regular updates.

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Apart from the above, studies have revealed that users of mobile phones spend a larger part of their time with mobile apps. It is therefore commercially multi-billion dollar activity with several stakeholders from app developers to end users. In other words, mobile apps are used for advertising, increasing multi-level communication, increasing customer royalty, online purchases, business promotions and notifications sent to clients. It is a positive and powerful marketing tool with each app made for a specific purpose. 

In order to make your app stand out prominently from a crowd of other hundreds and thousands of apps you need to have the right kind of optimization done and that too right at the starting stage itself. 

Top Factors That Raise Your ASO Rankings

You need the right type of factors in order to influence the algorithms of Google Play Store or Apple App Store. These factors may look quite elementary yet they are rather powerful enough so as to make your app visible to end users and other businesses. 

Name of Your App (Title)

The name of your app is the first thing that you need to choose so as to make it distinct from another. This means that you shouldn’t put any name that comes to your head, but choose wisely. In fact, you need a name that rings true to your brand. This would make your app stand out from others and users would be able to spot it out. If you have a good name that includes your brand identity then your app would go up in rankings. 

A Sensible Description of Your App

Your app shouldn’t be overloaded with keywords so that it creates ambiguity. In fact, your choice of word should be limited to two or three or four words at the most. This way your app visibility is guaranteed by algorithm software. You may do some research for the right type of keyword so that you have a description that fits into the smallest space. Again, the general rule is that your keyword in title would carry more weight than keywords in subtitle.

Further, the keyword in subtitle may carry more weight than the keyword in the general description. So make sure that you take some time out to decide on the right kind of keywords. 

Create An Impressive Logo

Your app would be spotted instantly by your potential users if you have made an impressive logo. It ought to be simply yet eye-catching and quickly associates with your app on the go. In order to make a real good logo you need to do some brainstorming and develop a few logs that define the quality and purpose of your app and then choose the best of the lot. 

Identifying a Trendy Category

The next step to help your app go high in rankings would be to identify what is trending and which category this belongs. For instance, your app may be good for two to three categories. Yet you need to identify that best slot so that your app easily identifies with the most sought after category. Here too, you need to take time out to do some research. Also make sure that you distinguish between present trend and future trends. This is because with changing environment today’s popular trend may be less attractive in the near future. 

Take the Best Screenshot

It is seen that screenshots have a major impact on users. This is especially so with Apple App Store where conversion rate steadily picks up and you get top ranking. In the case with Android you will find that the app is hidden in Google Play Store. Yet they do retain their importance for showing up the main features of your app. Many times they have also been seen to be the best way to bring about that first impression. 

So you must make sure to keep that in mind while making that unique screenshot of your app. 

User Conversion, Retention and Localization

It is of utmost importance that users must continuously download your app as then only this will bring in more revenue for your business or bring in success in social parameters if it is a social organisation. In other words, the main objective of your app is to get more downloads and thereby more users are converted to use your app. The next stage is to retain these users so that they do not move on to another similar app. 

You must therefore be alert and keep on updating your app so that users feel fresh when they start with it. They will always find it very interesting and remain steadfast as fans of your app. You may also start to localize your app so that users from various countries speaking different languages can understand and benefit out of it. 

With such localisation and extending across borders to different regions of the world your app download is sure to increase. Undoubtedly, this would also increase your ranking. Algorithm would be able to identify your apps based upon your unwavering conversion rates. With continued good performance of your app you will be able to retain permanently most of your users too. 

It must be borne in mind that if users uninstall your app after having downloaded it then retention is pretty bad. This means that you need to improve upon your app to make users keep coming back. 

Focus Hard on Ratings And Client Reviews

You must understand that the number of independent reviews and star ratings that your app gets facilitates easier ranking. You may therefore encourage your app viewers to leave comments and ratings so as to give weight to your app in front of algorithm software and Stores. 

If you follow the above points well then you have good chances achieving App Store Optimisation top ranking soon.

If there’s anything you think I’ve missed – talk to me in the comments below!

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